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Q: Can I request an extension?
A: All applications must be completed by the Jan. 1, 2017, deadline. However, you may continue editing your application until that date.

Q: Why do I need to submit a video?
A: Cupid’s Cup takes place in front of an audience of 1,000 people. This video allows us to gauge how confident you are in pitching your business idea and gives you an opportunity to show your personality. Kevin Plank is looking for finalists with passion, hustle and drive. The video will help you sell that.

Q: When will I find out if I have advanced to the Validation Day?
A: Our quarterfinal judges carefully review every application to make sure all companies are evaluated fairly. The judges then meet to go over each application as a group and select the semifinalists. This process may take a few weeks.

Q: Where is the Validation Day?
A: Validation Day is held at the Under Armour headquarters in Baltimore, Md. Semifinalists will stay in a nearby hotel in downtown Baltimore.

Q: How do you handle travel for the semifinal round?
A: Under Armour will cover the travel and lodging costs for one applicant from each semifinalist company. This must be the same person who completes the application, appears in the application video and, if chosen, will compete in the final competition.

Q: Can I bring my co-founder to the semifinal round?
A: Unfortunately, no. Travel costs will only be covered for the person that is pitching and we ask that no guests accompany the semifinalists.

Q: What happens if I make it to the final competition?
A: Finalists will be selected and announced on Validation Day. From there, finalists will be provided with coaching sessions leading up to the final competition to ensure they are prepared. More information will be distributed to the finalists once they are selected.

Q: Who will judge the final competition?
A: The judges for the final competition will be announced closer to the event date. Kevin Plank, who will also serve as a judge, is committed to bringing another group of industry-leading entrepreneurs to serve as judges. To give you an idea, here is the Cupid’s Cup 2016 judging panel:

Kevin Plank, CEO & Founder, Under Armour
Dan Gilbert, Chairman & Founder, Rock Ventures; Majority Owner, Cleveland Cavaliers
Wes Moore, NYTimes Best Selling Author; Founder & CEO, BridgeEDU
Arianna Huffington, Co-Founder, Huffington Post